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　　With Jony Ive’s Successor, Apple Bets a Pragmatist Can Turn Prophet 　　做为乔尼·伊夫的继任，iPhone下注实证主义者可否取得成功 　　In two decades at Apple Inc, Jeff Williams has gone from heading procurement to leading all of the tech giant’s operations. 　　在为苹果公司法律效力二十里，谢里尔·威廉姆斯的真实身份已从购置负责人变作为这互联网巨头的首席战略官了。 　　Now he has a new responsibility: creating the iconic gadgets that make Apple hum. That will be a critical test for both him and the company, which is in need of a new hit. 　　如今，他拥有一项新的义务造就出能让苹果公司再次兴盛的代表性商品。这针对他与苹果公司而言全是一重要的磨练，由于苹果公司必须发布一款新的热销产品。 　　Apple’s chief operating officer since , Mr Williams has long been seen as a possible future CEO. Last week’s announcement that he will take over management of software and hardware design when chief design officer Jony Ive leaves this year—the company’s biggest executive change in years—fueled anticipation that Mr Williams is the heir apparent to Tim Cook. 　　自出任苹果公司顶尖运营官至今，威廉姆斯一直被视作将来CEO的将会候选人。苹果公司上星期公布，顶尖设计方案官乔尼·伊夫将于辞职，到时候威廉姆斯将对接手机软件和硬件开发的管理方面。这将是iPhone很多至今较大 的一次高管变化，大家从而猜想威廉姆斯或将变成桑德斯的继任者。 　　Meanwhile, Mr Williams’s ability to identify the right projects and reject the wrong ones, and to push software and industrial designers forward, will go a long way to determining Apple’s success. 　　此外，威廉姆斯鉴别恰当新项目、回绝不正确新项目、促进手机软件和工业设计师往前发展趋势的工作能力，将在挺大水平上决策苹果公司可否取得成功。 　　Design has been central to Apple’s formula since Steve Jobs, with help from Mr Ive, revived the company in the s. Putting Mr Williams in charge marks a departure for Apple: Never before has core product creation been directly managed by someone who ascended through the operating ranks—a staid domain of planning, procurement and logistics. 　　自上世纪代史提夫·史蒂夫乔布斯在伊夫的帮助下提振苹果公司至今，设计方案一直是苹果公司发展模式的关键。让威廉姆斯掌管此项每任务意味着苹果公司的一大变化先前关键创新产品从来没有由一在经营方面（包含整体规划、购置和货运物流的一呆板的行业）破格提拔上去的人立即管理方法过。 　　Apple didn’t make Mr Williams available for this article, but people who have worked with him say he has been more visible in the product-development process than Mr Cook. 　　苹果公司沒有让威廉姆斯就本文置评，但与他相处过的人表明，在产品研发全过程中，他比桑德斯更引人注意。 　　Mr Williams has shown interest in products’ look and feel, they said, and helped steer the Apple Watch from being a fashion- and fitness-focused product tethered to the iPhone to one that boasts wireless connectivity and more health features, one of his priorities. 　　她们表明，威廉姆斯对商品的外型和觉得主要表现出了兴趣爱好，并协助Apple Watch从一附设于iPhone的以运动健身作用主导的时尚潮流零配件，变化为一款适用无线网络连接网络和大量身心健康作用的商品，它是他的贡献之一。 　　Still, Mr Williams is an operations executive at his core, the people said, and his skills at logistics and planning make him more implementer than inventor. 　　但知情人人员称，威廉姆斯实质上是一位经营高管，他在货运物流和整体规划层面的才可以使他看上去更好像一位实干家，并非科学家。 　　“He sees where we are, not where we need to be in years to come,” said a former colleague, who also praised Mr Williams’s leadership, versatility and encyclopedic memory. 　　一位前朋友说“他见到的是大家如今所在的部位，而不是将来两大家必须做到的部位。”他还称赞了威廉姆斯的领导能力、才华横溢和博大的记忆能力。 　　重点难点语汇 　　pragmatist? n. 实证主义者；欺软怕硬的人 　　procurement? n. 购置；得到，获得 　　anticipation? n. 意料，预估；察觉到；借支；期待，期待；营销概念 　　logistic? adj. 后勤管理的；分配融洽层面的；机构上的 n. 数理逻辑；符号逻辑 　　tether? n. 系链；拴绳 v. （用绳或链）绑住 　　versatility? n. 多功能化；才华横溢；主要用途普遍 　　encyclopedic? adj. 博学多识的；专业知识博大的